You’ve no doubt seen
the commercial in which the farmer, in his corral, is wiping his brow in
disbelief. There, milling about looking for feed, are 200 dachshunds. As
though reading his mind, Sprint’s version of Neo appears — a trench-coated
specialist who looks like he’s been sprung from the Matrix — and tells the
rancher that the problem may be his cell phone.
“What did you say?” he
asks.
“I ordered 200 oxen and
got 200 dachshunds!”
“Umm. Static,” says
Neo. A dachshund stampede ensues.
Verizon Wireless,
competing for cell phone dollars, is also tapping in on our need not only
to be heard, but to be understood. A Gen-X, Keanu Reeves look-alike prowls
around in assorted locales — the beach, the street, a mall — and asks,
“Can you hear me now? Gooood!”
Of course, the question
is moot if you don’t have a phone. One factoid that frequently surfaces in
high-level economic and social forums is the notion that “half the world
has never made a phone call.” The assertion was made by former Vice
President Al Gore in 1998, repeated by HP’s Carla Fiorina in 2001, and by
a number of other leading business and political figures.
But it’s not true, even
though it was once true. Clay Sirky of New York University’s graduate
Interactive Telecommunications Program makes a persuasive case in Wired:
By 2001, more than a billion land lines had been laid throughout the
world, and the rate of growth in lines laid was greatest in the developing
world. In six years China went from 41 million to 179 million; more than
40 other Third World nations doubled their land lines in the last six
years of the millennium.
These figures pale to
the growth in cell phone sales. The number of mobile phones went from 91
million in 1995 to 986 million in 2001, and the number continues to grow.
The words of a popular
advertising campaign, “Understand me, unleash me, uber me,” have become
the mantra of the masses. Never has being in tune been so urgent, and out
of tune been so common.
This should be
instructive for the church. It’s popular in some circles to argue that
more than half the people of the world have never heard the gospel. It’s
likely not true. We’ve heard, but not understood.
The people of the
“post” world we live in — postmodern, post-Christian, post-feminist and so
on — are fed up with static and interference. When you live post-9/11,
when you’re still waiting for your dividend check from WorldCom, when
you’re trying to develop your personal plotline for life, when you’re
desperately looking for a container for your joy, when you’re living with
wars and rumors of war, you’d like someone — anyone — to pick up the white
courtesy telephone and make a small connection that validates you, affirms
you and gives you hope.
Yet it is arguable
whether the good news is getting a hearing. Tony Campolo, America’s
uberprophet and critic, invited to speak to the National Council of
Churches to address the question of how mainliners can better understand
evangelicals, told them that he had read through their “platform” and
approved of most of it. But then he added something to the effect: “I’ve
got to tell you: This looks a lot like the Democratic Party platform. What
I am interested in is how your theology supports your positions.”
Evangelicals don’t do
much better in the popular culture. George Barna Research recently
released a poll in which people were asked to rank 12 groups in terms of
their “favorability.” Evangelicals as a group came in next to last, right
behind lesbians, but ahead of prostitutes. Oops! If evangelicals are
asking, “Can you hear me now?” the answer clearly is “No!”
What to do: We need to
remember that the church is about relationships not locationships. Pool
reporters during the 2000 presidential campaign teased Alexandra Pelosi
who was filming a documentary of George Bush that would later air as an
HBO special called Journeys with George,” about her locationship with a
certain Newsweek reporter. When you’re both flying around the country
24/7, you can only hope for periodic locationships — not anything that can
develop into something more meaningful. The church is in love with
location. If we stay in one place we’re apt to be unheard or misunderstood
by the audience we’re trying to reach. We love nothing better than to
erect buildings and develop sprawling ecclesial campuses. The church is
not about locationships: It’s about vocationships and relationships.
Christianity is at its core an itinerant and a relational gospel. Jesus
walked and talked — “Can you hear me now?” — and the early church did its
evangelizing in the marketplace.
New millennium ministry
is also about clarity not noise. Interference, static, noise — it all
affects the transmission of the message. We are facing today unparalleled
challenges with cultural, generational, gender and ethnic noise that
require new skills to communicate the good news. Sometimes, we’re not even
speaking a language people understand. We may have lost sight of the
essential mission of the church by confusing the prophetic ministry of the
church with the political agenda of national parties. A preacher grinding
a prophetic axe in the pulpit often sounds like a politician wielding the
axe to someone in the pew — because for many, the only difference between
a preacher and a politician is a well-chosen Bible verse, and the result
is litmus-test Christianity.
Finally, the church in
21C is about speed not stasis. The lifespan of a typical church is about
70 years. Churches that die have failed to pass on to succeeding
generations the core values that enabled it to enjoy early vitality. When
you’re a 28K modem church in a cable modem world, you’ll soon be
irrelevant.
Research shows that 80
percent of the nation’s Protestant churches are either in decline or have
leveled out. After 10 years, most new-start churches are not much over the
100-member level they realized initially. Only a few of these dead or
dying churches will become “turnaround” churches — churches that redefine
their mission and their methods to fulfill it.
“Go
into all the world and make disciples,” Jesus said. We may be doing that,
but we should be asking, “Can you hear me now?”
Slogan: A Changed
People
Changing Lives In a Changing World
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